Could your place be our place?

Could your property become the next The Usual?

Join our exciting new hotel chain venture. Seize the opportunity to be part of our success story. Let's connect today and shape the future of hospitality together. We look forward to hearing from you.

Let's connect

Here's what we're looking for:

European Hotspots

We're opening doors in iconic European urban cities.

City Centre

We're always located in buzzing city centers accessible by public transport and surrounded by culture, business, retail, and residential properties.

Property Size

Our properties should have a minimum gross floor area of 2000 sqm with the possibility for 70-225 rooms.

Our current development areas:

Rooms

We create a hybrid mix of different room types, ranging from single to quadruple rooms as well as long-stay studios, bunks, and pods.

Food & Drinks

Our signature U Bar is a welcoming, cosy place where locals and travellers meet, eat, work, and play. Beautifully designed spaces to try local flavours, even if we do say so ourselves.

Co-working & Meetings

Dedicated areas for locals and guests alike to work and get inspired, including separate meeting rooms with the latest high-tech equipment.

Mindgyms

Always expect the unusual at The Usual. A gym not only for your body, but also for your mind. A tranquil spot in the city to experience classes such as yoga, breathwork, and meditation.

Great Partners

Our proud family of partners includes Joi Design, Bob Bouw Groep, Jansen Bouwontwikkeling, The Invisible Party, Affinity Group, Hotel Facility Concepts, EME Projects and Catalyst and is ever-growing.

Sustainable Certifications

Our newest buildings are forecasted to be BREAAM In-Use certified at Level Excellent by Q3, 2024. What's more, our Rotterdam location is slated to be one of the first hotels to receive an Outstanding Level accreditation in Europe. Operations were further certified by Green Key, a service proudly operated by the Foundation for Environmental Education in 2024.

Rooms

We create a hybrid mix of different room types, ranging from single to quadruple rooms as well as long-stay studios, bunks, and pods.

Food & Drinks

Our signature U Bar is a welcoming, cosy place where locals and travellers meet, eat, work, and play. Beautifully designed spaces to try local flavours, even if we do say so ourselves.

Co-working & Meetings

Dedicated areas for locals and guests alike to work and get inspired, including separate meeting rooms with the latest high-tech equipment.

Mindgyms

Always expect the unusual at The Usual. A gym not only for your body, but also for your mind. A tranquil spot in the city to experience classes such as yoga, breathwork, and meditation.

Great Partners

Our proud family of partners includes Joi Design, Bob Bouw Groep, Jansen Bouwontwikkeling, The Invisible Party, Affinity Group, Hotel Facility Concepts, EME Projects and Catalyst and is ever-growing.

Sustainable Certifications

The Usual Plus Room The Usual Rotterdam City Centre — The Usual Rotterdam

creators boxes meeting rooms at the usual — The Usual Rotterdam

the corner the usual brussels — The Usual Brussels

coworking space at the usual — The Usual Rotterdam

the cosy the usual brussels — The Usual Brussels

The Library at the usual — The Usual Rotterdam

tables in the u bar at the usual — The Usual Rotterdam

the u bar rotterdam — The Usual Rotterdam

the u bar at the usual — The Usual Brussels

Our Locations.

Join the Usual crowd

Be the first to hear about the good stuff - offers, new openings, impact.

By signing up, you accept our terms & policies.

Languages